About S. Lombardi & Associates

S. Lombardi & Associates (SLA) opened its doors in 1973 and is the longest established full-service Marketing, Advertising and Public Relations agency on the Central Coast.

Today, SLA has a long list of clients that have been on the roster for over 20 years and some as long as 30 years. SLA has always focused on achieving our client's goals by utilizing one of the most innovative and experienced marketing teams as well as the very latest technology available in the ever-evolving fields of graphic design, broadcast production, media research and strategy, direct mail management and e-commerce solutions.

Whether repositioning a product or service, or helping an existing business grow, every member of the SLA team is committed to creating compelling ways of telling your story. We listen to your needs, learn about your business, then identify, reach and motivate your target audience. We will leverage your current budget using all these tools to create a cost efficient return on your investment. We provide you with solutions!

Steve Lombardi


Steve combines his energy and inherent love for the marketing industry with a commitment to quality and accountability.He has a degree in journalism, but jokes that his diploma from McDonald's Hamburger U's Marketing Division has probably served the agency better. Before joining Gary Suggs in the advertising agency business, Steve worked for the Hanford Sentinel, KSBY-TV in San Luis Obispo and KEYT-TV in Santa Barbara. In the early 80's Suggs & Lombardi started Senior Magazine, a publication targeting the growing senior population on the Central Coast. Steve has always felt that the collective ego is more important than the individual ego, thus the line: "When everybody's thinking like me, nobody's thinking very much."

Michela Plescia

Account Executive

Growing up on the Central Coast, Michela has always had a passion for design. She graduated from Cal Poly, SLO with a degree in Graphic Communication with a concentration in Web and Digital Media.
Michela’s love for graphics design grew out of her interest in painting. Participating in the arts since 2006, discovering design, it became a new outlet for her creativity. In her spare time she also enjoys to read, paint, hang out with her husband and two dogs, then spend the remainder experiencing everything that the beautiful Central Coast has to offer.

Clay Peterson

Media Director

Clay joined the SLA team after nearly a decade as Field Media Manager for Anheuser-Busch where he planned, negotiated and executed media budgets for the company’s various beverages. This also meant he would have to “test” those various beverages in order to become better acquainted with them. (Although he refused to offer specifics)

With experience as a Media Buyer, Account and Media Coordinator, as well as having developed media plans for major motion pictures including Napoleon Dynamite, Sideways and the Oscar winning Crash, Clay’s background is sure to provide a long list of benefits to our clients. A graduate of UCSB with a degree in Communication, Clay is a family man having recently celebrated the arrival of a second son.

Denise Barcus

Business Manager

Although she grew up in the San Fernando Valley, Denise is originally from Puerto Rico, the northeastern Caribbean island known for its tropical climate, diverse scenery, flavorful cuisine and Ricky Martin. Denise earned a degree in Computer Science and Accounting and has served as a bookkeeper and office manager for several local businesses over the last thirty years. She is also on staff at her church in Arroyo Grande where she is a Youth Minister for middle school-aged youngsters. Married since the early 1980’s, Denise and her husband Ken have two sons – one of whom serves in the military. Denise is also an avid “sewist” and spends her free time with needle and thread at the ready, even here at the office where the occasional parted seam or dangling hem receives her immediate attention.

Roz Cowden

Sr. Graphic Designer

A Cal State Northridge graduate who has been with the agency for over 30 years, Roz has worked on so many different projects from annual reports and newsletters to newspaper inserts and marketing presentations, few have her experience or attention to details. She also practices Transcendental Meditation and is currently levitating over her desk.

Mike Parks

Video & Radio

Michael wanted to pitch for the New York Mets. Unfortunately, they never wanted him. Instead, he became a radio personality, a talk show host, newsman, a TV writer and producer, college instructor and finally, for the last 24 years, SLA's Creative Director. Michael has more than 40 years of experience in the broadcast/media industry and provides the voice for several of our clients. He also keeps hoping to get that call from the Mets.

Celine Do

Client Service Coordinator

Celine is currently finishing up her last year at Cal Poly, SLO. She is expected to graduate in the spring with a degree in Graphic Communication with a Digital Reproduction Technology concentration. Celine has worked a variety of different jobs, ranging from a library to a winery, but she is most excited about being SLA's Client Service Coordinator. In her free time she enjoys trying new coffee shops, visiting her dog in the bay area, and learning more about the wonderful Central Coast.