THE LONGEST ESTABLISHED FULL-SERVICE MARKETING, ADVERTISING AND PUBLIC RELATIONS AGENCY ON THE CENTRAL COAST |
Why we’re qualified - SLA has an extensive list of clients, many for over 40 years. SLA has always focused on achieving client goals with an innovative and experienced marketing team, as well as utilizing the latest technology available in an ever-evolving field of traditional and digital media.
We still believe that our role is to seek out those relevant attributes and qualities a business possesses and create compelling ways to deliver a promise consistent with your image and identity. It’s really that simple. And ultimately, it becomes the focus that brands you. In the face of challenging times, today more than ever businesses are looking for the most cost effective ways to grow. SLA is committed to leverage your current resources to create the most efficient way to market your business. |
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STEVE LOMBARDI OWNER
Steve combines his energy and inherent love for the marketing industry with a commitment to quality and accountability.He has a degree in journalism, but jokes that his diploma from McDonald's Hamburger U's Marketing Division has probably served the agency better. Before joining Gary Suggs in the advertising agency business, Steve worked for the Hanford Sentinel, KSBY-TV in San Luis Obispo and KEYT-TV in Santa Barbara. In the early 80's Suggs & Lombardi started Senior Magazine, a publication targeting the growing senior population on the Central Coast. Steve has always felt that the collective ego is more important than the individual ego, thus the line: "When everybody's thinking like me, nobody's thinking very much."
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Cynthia Schur MARKETING CONSULTANT
Cynthia Schur has enjoyed a forty year career in media sales culminating into a twenty-one year career as a newspaper Publisher.
In 1998 she was the second woman appointed to the role of Publisher by the Pulitzer Family, in 2002 was transferred from The Kauai Times to The Santa Maria Times where she served for seventeen years as Publisher for the Times , Lompoc Record and Santa Ynez Valley News. Actively involved in community service ,from 2005-2016 she served on the Marian Regional Medical Center Foundation Board. For sixteen years she served on the California News Publishers Association (CNPA) Board of Directors, representing this statewide news association as President in 2012- 2013. CNPA is the legislative voice of eight hundred California newspapers. In 2019-20 Cynthia was the President the Rotary Club of Santa Maria also serving as a Board Director for the Santa Maria Valley Chamber of Commerce, UCSB Economic Forecast, Santa Barbara Foodbank, Allan Hancock College Foundation, Domestic Violence Solutions and Catholic Charities. |
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CLAY PETERSON MEDIA DIRECTOR
Clay joined the SLA team after nearly a decade as Field Media Manager for Anheuser-Busch where he planned, negotiated and executed media budgets for the company’s various beverages. This also meant he would have to “test” those various beverages in order to become better acquainted with them. (Although he refused to offer specifics)
With experience as a Media Buyer, Account and Media Coordinator, as well as having developed media plans for major motion pictures including Napoleon Dynamite, Sideways and the Oscar winning Crash, Clay’s background is sure to provide a long list of benefits to our clients. A graduate of UCSB with a degree in Communication, Clay is a family man with two handsome sons. |
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DENISE BARCUS BUSINESS MANAGER
Although she grew up in the San Fernando Valley, Denise is originally from Puerto Rico, the Caribbean island known for its tropical climate, diverse scenery and flavorful cuisine. Denise earned her degree in Computer Science and Accounting and has served as an Accountant and Business Manager for several local businesses over the last thirty years. As our Business Manager, Denise brings years of experience to the SLA team. Denise and her husband Ken have lived on the Central Coast for over 30 years. They have two sons, one of whom serves in the military, the other son is in college. In her spare time, she can be found sewing, reading, gardening or hanging out with her family.
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CELINE DO CLIENT SERVICE COORDINATOR
Celine is currently finishing up her last year at Cal Poly, SLO. She is expected to graduate in the spring with a degree in Graphic Communication with a Digital Reproduction Technology concentration. Celine has worked a variety of different jobs, ranging from a library to a winery, but she is most excited about being SLA's Client Service Coordinator. In her free time she enjoys trying new coffee shops, visiting her dog in the bay area, and learning more about the wonderful Central Coast.
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MIKE PARKS RADIO & VIDEO CREATIVE
Michael wanted to pitch for the New York Mets. Unfortunately, they never wanted him. Instead, he became a radio personality, a talk show host, newsman, a TV writer and producer, college instructor and finally, for the last 24 years, SLA's Creative Director. Michael has more than 40 years of experience in the broadcast/media industry and provides the voice for several of our clients. He also keeps hoping to get that call from the Mets.
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