HOW OFTEN DOES YOUR GENERATION WATCH YOUTUBE?

Infographic by Emma Bazilian
How often does your generation watch YouTube videos?
According to a poll of nearly 8500 people, a large majority of people surprisingly watch videos on YouTube every day. What’s not very shocking, though, is that the generation that watches the most is Gen Z, with 70%. A poll from Defy Media shows people from the ages of 13 to 24 watch an average of 12.1 hours of video per week, just on YouTube, and another 8.8 hours on Netflix--that’s a lot of screen time! In fact, 67% of people said they “can’t live without YouTube.”
The type of videos that the generations are more likely to watch definitely vary, and for the most part, seem to make sense. How-to videos were popular among the older generation Gen X, as well as product review videos. These product review videos were also watched by those in Gen Y and Gen Z—they’re just great all around! Finally, unboxing and haul videos were popular with both Gen Y and Gen Z groups, and untouched by Gen X.
Overall, Gen X watched the most educational videos, Gen Y watched the most workout videos, and Gen Z watched the most vlogs and style videos. Together, all of the generations used YouTube over Facebook and Instagram to watch their videos, and the majority of viewers only watch videos of people they don’t know, only 14% of viewers watch videos of friends or family.


Read the whole article at
http://www.adweek.com/tv-video/infographic-how-gen...