There are five principles that go into an effective logo design:
Always remember K.I.S.S. Keep It Simple, Stupid. A simple logo is recognizable, functional and unforgettable.
To be distinctive and memorable is the ultimate goal. Conclusively this is achieved by a simple, appropriate logo.
Trends come and go, longevity is key. Will your logo still be effective in 20 years?
Can it be printed in one color? Reverse color? Small? Large? Starting the design process in black and white will make sure your logo looks good in its cleanest form.
The logo should be appropriate for its intended audience. A logo does not need to explain what a company does, but font and color scheme should match the industry.
We look forward to helping you design or redesign an effective logo!
Look around you, our surroundings show how powerful design has become. Design shapes the way we communicate and educate. Companies are leveraging design as a comparative weapon, and it is working. Good design can be the difference between customers buying your product over competitors.
Studies have shown that many of the benefits of good design come from its beauty. Color affects our moods. Shapes affect our ability to digest information. Patterns have universal appeal. Graphic artists can use these insights to design an ad or product that appeal to consumers. However when one of these tools is used incorrectly, bad design hurts. Even seemingly subtle differences in design can have negative effects over time, like neck aches as a result of a poorly shaped pillow, or eye strain due to overly bright lighting.
It is simple in that, good design is visually appealing and can also be functional.
Read further from a insightful article by the New York Times:
Did you know that 90% of product design decisions are based on color? Color has many associations with different areas of life, and can influence a viewer based on culture, background, and psychology. In addition to color choice, the typeface choice in a design has an effect on the viewer and reader just as well. A large amount of someone’s first impression of a company comes from its typeface, and with it, the meaning that it conveys. There are four major psychological factors in typographic design—inferences, meaning, legibility, and look and feel.
The style of the text has a large impact on the viewer’s perception, even if the viewer doesn’t have much knowledge about typography. For example, using a bold typeface generally indicates importance and power, and script fonts imply sophistication or luxury brands. Some more decorative typefaces have specific themes that can be used to influence the viewer’s interpretation of the design.
Visual and verbal meaning can go hand in hand when the connection between them is natural. A study found that many people prefer round, soft fonts and found them easier to read than more angular ones.
The legibility is the first, and most important, part of any type design. If you can’t read it, it becomes pointless and distracting, but if it is too simple, the reader will skim by it and not remember it as easily. Finding this balance between legibility and simplicity is key for a good design.
Look & Feel
To make a memorable logo, the most important thing to think of is how to make it feel like the company. Find a good combination of color and typeface to create the perfect fit for you; do you want to be seen as structured, friendly, hardworking, approachable, fun, or a combination of many? It’s up to you to make that first impression lasting.
Whether you need to gain a competitive advantage, expand or evolve your company, or have simply outgrown your original mission, it could be time to re-brand.
A well-executed re-brand can help gain competitive advantage or tap into a new demographic. To keep a business moving forward it is crucial to tap into a new audience.A new image can allow a company to reflect the current market and become a dominant player in the industry.
A re-brand can also develop into an expression of a company’s progression. As a small business thrives, a rebrand can reflect the larger, more refined company. Businesses that fail to evolve their brand risk being taken over by their more dynamic competitors.
This can also apply if a business has outgrown their original mission. As a company develops from one ideal to another the image has to change with it. A brand is the public face of a business and must represent accurately the ideals and services that are provided.
“Key to a company’s relevance is the evolution of the brand,”Jim Freeze, CMO at Aspect.
Infographic by Emma Bazilian
How often does your generation watch YouTube videos?
According to a poll of nearly 8500 people, a large majority of people surprisingly watch videos on YouTube every day. What’s not very shocking, though, is that the generation that watches the most is Gen Z, with 70%. A poll from Defy Media shows people from the ages of 13 to 24 watch an average of 12.1 hours of video per week, just on YouTube, and another 8.8 hours on Netflix--that’s a lot of screen time! In fact, 67% of people said they “can’t live without YouTube.”
The type of videos that the generations are more likely to watch definitely vary, and for the most part, seem to make sense. How-to videos were popular among the older generation Gen X, as well as product review videos. These product review videos were also watched by those in Gen Y and Gen Z—they’re just great all around! Finally, unboxing and haul videos were popular with both Gen Y and Gen Z groups, and untouched by Gen X.
Overall, Gen X watched the most educational videos, Gen Y watched the most workout videos, and Gen Z watched the most vlogs and style videos. Together, all of the generations used YouTube over Facebook and Instagram to watch their videos, and the majority of viewers only watch videos of people they don’t know, only 14% of viewers watch videos of friends or family.
Read the whole article at
Rarely does a client have a product that applies to everyone. Digital advertising allows you to target the exact demographic. Retargeting will also serve ads to potential customers based on prior engagement and behaviors allowing you to further drill down and target your ideal customer.
Have you ever been billed for an advertisement with no proof that it ever ran? With digital, you will get statistics on how many impressions were served, how many people clicked on it and all at your fingertips 24/7. This allows you to calculate the exact cost of acquiring a customer.
Television and radio ads take time to create and schedule.Although those form of advertising have benefits, your digital ad message can be changed and updated with a few clicks. Having an impromptu special? Consumers can see your ad on their phone in minutes within turning your campaign live!
Consumers are watching TV in so many new ways and usually all while holding a mobile device, laptop or tablet. Combining TV with digital can provide up to 60% more effectiveness in reach to consumers.
Digital channels are an extremely cost effective form of advertising for businesses. Due to transparency in analytics marketers can adjust costs easily based on performance to ensure optimal return on investment.
Contact us today to create your custom marketing plan!
A Lombardi original design was featured last night on the news! Click the link below to see the billboard designed for the Santa Maria Police Department
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Deciding whether to hire an in-house designer or a full time agency can be tricky; here’s when you know to hire a full time agency:
When You Want Expertise and a Variety of Skills
While some agencies only have their specialties, most have a wide variety of skills available to offer their clients. With the possibilities of resources such as studio space, design and editing software, camera and radio equipment, typefaces, photos, and much more, businesses should feel comfortable that they are in the right hands when it comes to marketing and advertising. No one is better prepared, or more willing, to design and strategize than the agencies that do it for a living.
When You Want to Manage Costs and Save Time
More time is something we all wish for, but rarely get—but if you could save time while saving money, why not? It may seem as though it would be more expensive to hire a full time agency, but because of their extensive knowledge and endless resources, it is actually much less expensive than training someone new. In addition, the time spent by an agency is valuable time saved by the business, which can then be used in other, more specific, areas. After all, time is money!
When you Want to Get on Board with the Latest Trends and Technology
No one knows more about current trends than the people creating them. With the best tools in marketing, full time agencies are up to date on the latest design trends happening around them. Not only do these teams have an understanding of what’s hot in marketing, they are always working to improve their trade and reach more people while they’re at it. Advances in technology come so often that most people don’t think twice about it—except for those using it every day. Having access to marketing tools and services increases efficiency and productivity both within the agency and the business.
Choosing to hire a full time agency has the capacity for certain, ascending revenue growth. If you are looking to save your own time and keep up with the latest trends, a full time agency is the right choice for your business.
The Santa Maria Fairpark recently enjoyed industry accolades for its annual county fair and local strawberry festival with achievement awards from the Western Fairs Association (WFA) and International Association of Fairs & Expositions (IAFE).
“It’s an outstanding honor to receive these achievement awards and to be recognized by others in the industry," said Santa Maria Fairpark CEO Richard Persons.
"We have a great team with S. Lombardi & Associates, and we’re thrilled to share these awards with them,” Persons said.
The annual awards by the two groups recognize fairs for outstanding achievement in a variety of areas of fair management and community outreach.
At the WFA Achievement Awards Santa Maria Fairpark took the following honors:
At the IAFE Convention the fair earned the following recognition:
Agriculture: 2nd Place – Single Photo - Santa Barbara County Fair
Communications:2nd Place – Outdoor Advertising Billboard – Santa Barbara County Fair
For more information, visit www.santamariafairpark.com.
See the original story here:
S. Lombardi & Associates has been recognized for their marketing and advertising efforts on behalf of an extensive list of California based fairs.
During the recent Western Fairs Association Convention in Reno, SLA won nineteen awards including first place for television advertising promoting the Salinas Valley Fair and the Santa Maria Valley Strawberry Festival and first place for the digital advertising campaign and logo design representing the Santa Barbara County Fair.
The agency also received first place honors in magazine advertising for the Salinas Valley Fair along with awards for radio and newspaper advertising for both the Santa Maria Valley Strawberry Festival and Santa Barbara County Fair.
Additionally, partnering with Stagnaro Strategic Marketing, a Bay Area based agency, SLA earned additional awards for work on the San Benito, Santa Clara and Santa Cruz County Fairs.
The competition included entries from state and county fairs as well as expos and festivals from all across the Western United States and Canada.
S. Lombardi & Associates is the longest established full service marketing agency on the Central Coast.