Rarely does a client have a product that applies to everyone. Digital advertising allows you to target the exact demographic. Retargeting will also serve ads to potential customers based on prior engagement and behaviors allowing you to further drill down and target your ideal customer.
Have you ever been billed for an advertisement with no proof that it ever ran? With digital, you will get statistics on how many impressions were served, how many people clicked on it and all at your fingertips 24/7. This allows you to calculate the exact cost of acquiring a customer.
Television and radio ads take time to create and schedule.Although those form of advertising have benefits, your digital ad message can be changed and updated with a few clicks. Having an impromptu special? Consumers can see your ad on their phone in minutes within turning your campaign live!
Consumers are watching TV in so many new ways and usually all while holding a mobile device, laptop or tablet. Combining TV with digital can provide up to 60% more effectiveness in reach to consumers.
Digital channels are an extremely cost effective form of advertising for businesses. Due to transparency in analytics marketers can adjust costs easily based on performance to ensure optimal return on investment.
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