WHEN TO REBRAND YOUR COMPANY

Whether you need to gain a competitive advantage, expand or evolve your company, or have simply outgrown your original mission, it could be time to re-brand.
A well-executed re-brand can help gain competitive advantage or tap into a new demographic. To keep a business moving forward it is crucial to tap into a new audience.A new image can allow a company to reflect the current market and become a dominant player in the industry.
A re-brand can also develop into an expression of a company’s progression. As a small business thrives, a rebrand can reflect the larger, more refined company. Businesses that fail to evolve their brand risk being taken over by their more dynamic competitors.
This can also apply if a business has outgrown their original mission. As a company develops from one ideal to another the image has to change with it. A brand is the public face of a business and must represent accurately the ideals and services that are provided.
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“Key to a company’s relevance is the evolution of the brand,”Jim Freeze, CMO at Aspect.
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